When you buy a suit, it is not like most other purchases you make. What you are doing is making an investment in your image. If you are reading this advice right now, it's likely you already know that your image is your most important asset. People make all kinds of decisions about you within seconds of meeting you. It all comes down to that vital first impression, and what you wear is a major contributor to the impression you create. Naturally with so much as stake, your first instinct will be to try to locate the best quality tailor you can afford. Unfortunately there may be an obstacle standing in your way of achieving that. What you may not have realized is that in recent times the tailoring business has become a bit cut-throat due to certain elements going rogue, resorting to all kinds of unethical tactics to steer you away from a good deal and towards their own overpriced tailoring racket. It sounds a bit silly, doesn't it? Like some kind of gangster movie, evoking images of Marlon Brando as the Godfather, and surely you'd never expect that kind of behavior from a tailor! Unfortunately these kinds of things really do happen. As hard as it may be to believe, there are plenty of dishonest people trying to achieve their success by taking shortcuts. One of the most commonly employed tactics in trying to deceive you is to post fake reviews and testimonials.
A good review is an honest and unbiased assessment of a particular suit, and does not try to make comparisons with competitors. Many online suit reviews are not genuine, and are simply a thinly disguised advertisement, writing disparaging comments about a service and then recommending a competing service. Genuine reviews do not take this approach, they are not trying to promote an alternative brand, but simply to tell you what is good or bad about the brand under review. Does that mean there is no value in online reviews? Far from it. Reviews are a very good way to make sure you are confident about making a purchase, but you do have to be careful these days not to be misled by fake reviews. The tell-tale signs are that the review does not back up negative claims with any convincing photographic evidence, makes very vague complaints without giving any real details that the tailoring service can defend against, and then recommends a competing service which charges a much higher price. Be selective about the reviews you trust. Look for those that provide pictures or at least that give sufficient detail that you will know they are genuine and not simply written for the purpose of luring you towards a particular vendor by making false claims about another. Don't trust any review that compares different services against one another, or that suggests a bad experience from one place and then goes on to describe how much better the other place is. Ethical tailoring companies such as StudioSuits don't waste their time or yours with this kind of nonsense. We earn our positive reviews and testimonials the hard way, and we don't pay people to create false information about us or our competitors. This is why we're able to offer genuine value prices on quality custom tailored suits.